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Features of Pearson eText for the 8th Edition Master today's key marketing concepts and create vibrant, interactive communities of consumers. Principles of Marketing covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Extend learning beyond the classroom with Pearson eText - an easy-to-use digital textbook. Optimise study time Find it fast. Enhanced search makes it easy to find a key term or topic to study. Students can also search videos, images, and their own notes. Get organised and get results. Students can customise how they study and add their own notes, bookmarks, and highlights directly in their eText. Study in a flash. Students can use pre-built flashcards or create their own to study how they like. Meet students where they are Read online or offline. With the mobile app, you and your students can access your eText anytime, even offline. Listen anywhere. Learners can listen to the audio version of their eText for most titles, whether at home or on the go. Watch and learn. Videos and animations within the eText bring tricky concepts to life (available in selected titles). Find out more about Pearson eText.